Cereal flours can be obtained, in general, by grinding either the whole grain, obtaining wholemeal flour, or only the separate endosperm (refined flour, white flour, universal flour).
Wholemeal Wheat Flour is obtained by grinding the whole grain of wheat (bran, germ, and endosperm together).
The color is off-white to gray and is mainly used in the manufacture of bread, but also other bakery products, and we use it for artisanal pasta.
Whole wheat flour has a high gluten content
References: Read more about Wholemeal Wheat Flour on ScienceDirect